New Wave (Rossetto dalla pigmentazione intensissima)

I've been hunting for a magenta with that cool blue undertone for months and this is finally it—bold without being garish. The pigment is honestly so intense that a tiny dab does my whole mouth, and it wears like a dream through coffee and lunch.

One swipe and this is the truest magenta I've ever worn — the cool blue undertones make my teeth look whiter, and the pigment is so intense a tiny dab covers my whole mouth. I've gotten three compliments in one day, which has never happened with any other lip colour.

I was nervous a magenta this bold would pull too pink on me, but the cool blue undertone keeps it looking almost edgy and modern. One swipe gives that insanely saturated payoff without any patchiness, so I’m already planning which statement looks to wear it with next.